PROJECT INFO
AI-MARKYOUTH
AI-MarkYouth: Empowering Digital Future
2023-3-BG01-KA210-YOU- 000176812
01/04/2024 - 31/12/2025
TECHNICAL INFO
ERASMUSPLUS
ACTION K210
CALL 2023
CEN
AI-MARKYOUTH
AI-MarkYouth: Empowering Digital Future
Project Description
The project was created to address key issues such as youth unemployment, difficulties accessing the labour market, and limited training opportunities, as well as the need for youth workers to improve their digital skills. To this end, it focuses on non-formal education in artificial intelligence and digital marketing, with the aim of reducing the digital divide and improving youth employability. By leveraging the potential of new technologies, the project seeks to equip young people with relevant skills for a constantly evolving digital environment. In addition, it aligns with EU values by promoting inclusion, equal opportunities, and social cohesion.
Objectives
- to empower young people, including those with fewer opportunities, by providing them with comprehensive digital marketing skills enriched with AI knowledge
- to bridge existing gaps in the field of digital marketing, enabling young people to thrive in a digitalised world
- to promote inclusion
- to strengthen transnational cooperation among youth organisations
- to create a sustainable digital platform that continues to empower young people after the project ends.
Implementation
- research into best practices and tools in AI-driven digital marketing
- curriculum development
- training sessions for youth workers and trainers
- training sessions for young people, including those with fewer opportunities, in all partner countries
- development of a virtual handbook for youth workers
- youth-focused multiplier events to disseminate knowledge
- development of a website to provide a resource platform for young people and stakeholders.
Expected Results
research into best practices and tools
development of a curriculum
Handbook produced
young people, including those with fewer opportunities, with increased capacity in the subject area
youth workers/trainers with enhanced capacities
transnational cooperation network
implementation of broader dissemination campaigns
website created (an accessible online resource platform that will serve as a lasting repository of knowledge and tools).