PROJECT INFO
SDMA
Safe Digital Marketing for Agripreneurs
2020-1-TR01-KA204-094469
31/12/2020 - 30/12/2022
TECHNICAL INFO
ERASMUSPLUS
ACTION KA204
CALL 2020
CEN
DIGIAGRIMARK
Safe Digital Marketing for Agripreneurs
Project Description
The digital world has permeated every aspect of our lives. Particularly since the COVID-19 pandemic spread across the globe, people have had to conduct all their communications and business online more than ever before. As the digital world continues to grow, digital marketing plays a vital role, as more and more consumers go online every day.
Objectives
- To improve the digital skills of farmers, producers and agri-entrepreneurs in digital marketing that is secure and protected against online threats.
- To raise awareness of digital risks specific to the agricultural sector, such as phishing, e-commerce fraud and cybersecurity in online sales.
- To contribute to the digitalisation of the agricultural sector by promoting sustainable and effective digital sales channels.
- To develop accessible training resources that strengthen the economic competitiveness of small-scale European farmers.
Implementation
The DigiAgriMark project (Safe Digital Marketing for Agripreneurs) is being implemented through the creation of an educational platform that trains farmers and agripreneurs in safe digital marketing, protecting them against threats such as phishing and online fraud. Practical courses are being developed on digital sales channels, agricultural cybersecurity and online business strategies, with multilingual resources available at www.digiagrimark.com. This approach addresses the digital vulnerability of the agricultural sector, promoting its sustainable digitalisation and competitiveness in European markets through practical and secure training.
Expected Results
The DigiAgriMark educational platform offers courses on secure digital marketing, cybersecurity and online sales tools for agri-entrepreneurs.
Multilingual training materials tailored to the specific needs of the agricultural sector, with a practical approach and real-life case studies.
Training hundreds of farmers in secure digital skills, boosting their online sales and reducing digital risks.
Improving the economic sustainability of the agricultural sector through greater access to European and international digital markets.