NEXT MUSEUM

This project responds to the crisis in the Cultural and Creative Sectors, particularly small and medium-sized museums, whose physical activity was severely affected by the pandemic. In the face of a lack of resources for their digitalisation, the proposal seeks to transform these institutions through the creation and enhancement of the Digital Curator. This strategic professional figure will be equipped with high-level cross-cutting digital skills to manage archives, catalogues and online promotions. The objective is twofold: to improve the internal efficiency of museums and to attract audiences through personalised digital experiences. Since there is currently no unified training framework for this career, the project will develop a set of competences recognised across the EU. Thus, museums will be provided with specialists capable of merging cultural heritage with the most modern technological tools. In short, the project seeks to reactivate the museum system by ensuring its viability and relevance in the post-COVID era.