digitourism

This project addresses the critical need for digitalisation in the tourism sector to ensure that businesses maintain their competitiveness and sustainability in the current market. Since ninety per cent of the industry is composed of small and medium-sized family-run enterprises, many face difficulties in attracting qualified staff or developing internal digital training programmes. The initiative seeks to close this skills gap by providing specific knowledge on information and communication technologies that formal educational institutions often do not integrate quickly. The main focus is on improving digital marketing and electronic management so that these businesses can fully exploit online distribution channels. By using new learning and teaching methods, the project aims to equip both entrepreneurs and employees with the necessary tools to attract modern travellers. In this way, the project strengthens the capacity of European SMEs to adapt to a rapidly changing technological environment. The final result is a more robust tourism industry, capable of offering high-quality services and thriving in the global digital economy.